I'm a bit disappointed in Reuters as well - I thought they had a reputation as a neutral reporting source, but the headline alone was a giveaway as to which side they're on.
I suppose as a journalist I could have said: "American Life League declares Krispy Kreme to be pro-abortion", as a statement of fact, while trying not to take sides.
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Also I thought they were very blurry with what sections were quotes from the American Life League and what was their editorial opinion.
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in this case though the American Life League used the term pro-abortion
http://www.all.org/article.php?id=11754
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