It is one of those things I wonder about. Their avg age of viewer has gone up 2 years and is in the mid-40s if I remember (ideal is 18-35) and number are down.
So if it costs half as much to make you're saving $$ in the short run, but aren't you losing ad money? And will continue to lose it as the numbers drop further?
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So if it costs half as much to make you're saving $$ in the short run, but aren't you losing ad money? And will continue to lose it as the numbers drop further?